Art in many forms has always played a major role at USG People. The attitude to modern art is clear from the company offices. All the working areas, all the meeting rooms – and the corridors and the lifts - display works of art. And instead of the routine Christmas package the personnel and contacts of USG People receive lithographs or art books. The company also deploys art for relations marketing. A striking example of this is the PH-USG hot-air balloon designed by Dutch artist Corneille. The balloon has been a high point of many public relations events organised by USG People and its operating companies.

Already a component of corporate image, art has evolved into a distinctive aspect of USG People's culture. Indeed the art in the offices is there to motivate staff and create a pleasant working environment. Scientific studies confirm that art in the workplace benefits the atmosphere. Personnel appreciate the focus on art. They are proud of their workplace and they show how they like working for a company that goes that extra mile with art: ’A special working environment really boosts motivation. Deploying art also demonstrates professionalism and warmth’.